1. The movie is trying to say that fewer choices are better.
2. A USP is a unique selling proposition or unique selling point.
3. One-by-one reccomendations are reccommendations by word of mouth.
4. Mass media dominance means that businesses use mass media to sell their products.
5. 80% of the people goth the message.
6. Juicy fruit, Mr. Clean, Coke, Campbell's Soup, Oxy-Clean
7. I don't accept the advertisement.
8. COMM's principle is interaction, dialogue.
9. a. Transportation technology advancements changes how many choices we have.
b. So many products available created a sea of individualism.
c. WWW is the internet.
d. Companies started collaborating to make more sales.
f. Companies can now sell their their products all over the world.
10. 65% of people feel bombarded by ads.
11. 70% of German products flop.
12. Exchangeable brands means brands that are nearly identical.
13. Complex reach is how customers are reached today.
14. Social network is things like Facebook.