1. The marketing mix is product, place, price, and promotion.
2. Products are the goods and services you offer.
3. THe four P's are product, place, price, and promotion.
4. Place is how the product gets moved from the producer to the consumer.
5. Price establishes the profit made by the product.
6. Promotion is how you let the comsumers know about your product and it is important because people can only buy your product if they know it exists.
7. The consumer is more empowered to buy because it is much easier to do so.
8. The consumer side of marketing is customer value, cost, convinience, and communication.
9. Customer value is how a product benefits a customer.
10. Communication is important because it lets the customer know you exist.
11. Positioning is your differentiation between customers. Targeting is who you are positioning your product for.
12. Value proposition is what your product does.
13. Demographic segmentation is how marketers are going to position their products or services.
15. Expanding a product's reach means that you are presenting your products to people that have not seen them before.
16. Gender is an important target because men are going to usually want different products than women. Age is important because adults are going to want different things than women.
17. Product dimensions are a product's attribues.
18. A market segment is a certain marketing campaign.
19. It is important to research who will buy your product because that tells you who to advertise to you.
2. Products are the goods and services you offer.
3. THe four P's are product, place, price, and promotion.
4. Place is how the product gets moved from the producer to the consumer.
5. Price establishes the profit made by the product.
6. Promotion is how you let the comsumers know about your product and it is important because people can only buy your product if they know it exists.
7. The consumer is more empowered to buy because it is much easier to do so.
8. The consumer side of marketing is customer value, cost, convinience, and communication.
9. Customer value is how a product benefits a customer.
10. Communication is important because it lets the customer know you exist.
11. Positioning is your differentiation between customers. Targeting is who you are positioning your product for.
12. Value proposition is what your product does.
13. Demographic segmentation is how marketers are going to position their products or services.
15. Expanding a product's reach means that you are presenting your products to people that have not seen them before.
16. Gender is an important target because men are going to usually want different products than women. Age is important because adults are going to want different things than women.
17. Product dimensions are a product's attribues.
18. A market segment is a certain marketing campaign.
19. It is important to research who will buy your product because that tells you who to advertise to you.